Why does a Product Need Product Packaging?
Is it to protect the product from damage? Or is it to make it look appealing to the customer to entice them to buy?
Reasons Why a Product Needs Packaging?
Let’s consider some of the reasons why a product needs packaging. When you say ‘packing’, you do not mean just packing it away in some shipping box. You also mean that it has to look nice.
The company might have spent enough on the marketing team that may have spent months creating beautiful, eye-catching imagery to entice customers to pick up the product. Still, without the packaging, it is a total waste of money.
To answer the question ‘why a product needs packaging?’ the marketer must first decide what type of boxes will suit the product and then create a package that will make that product stand out from the crowd.
For example, Packaging for food products is very different from packaging for cosmetics, pharmaceuticals, or cosmetic goods.
Ask yourself these 3 simple questions before finalizing your product packaging.
Question 1: What is the product?
This question here is a very easy one. What are you selling? How big is it? What materials is it made of?
This question is going to help you determine if there are any logistical musts for your product packaging needs.
For example, a delicate product will require more secure packaging. It will need Packaging Fillers, A box that fits the product well and of course you will need Safety Stickers.
Question 2: Who’s Buying the product?
Which gender is this product meant for? Is it for children or adults?
A product’s packaging should appeal to its ideal consumer, it’s important to know who that consumer is before you start the design process.
For example, Products for older adults may need larger text. Alternatively, items geared towards an affluent customer will need to consider materials that create a feeling of luxury.
Question 3: How are people buying the product?
Are they purchasing it in a store or Online?
You’re going to want to think about packaging differently if the product is going to be sold online or sold in store. Items that will be sold online probably shouldn’t have a lot of extra space that could cause the product to rattle around, or the package to bend. And those that will be on a store shelf will need to catch the eye of a buyer surrounded by beautiful items in the most appropriate yet good looking packages.
Now that you have the answers to these questions. It’s easy for you to pick the right kind of product packaging.
To make your selection process hassle-free head out to Duboxx where you would be assisted by packaging experts to help you select the best box for your product.
Duboxx is Dubai’s largest online packaging store. We at Duboxx, are specialised in making Boxes. You tell us the type of box you need and we can make them for you. We have ready-made boxes and we also offer customization of boxes.
You get quick assistance from our staff. We offer Express delivery within Dubai city limits and timely response to your queries. Duboxx- Your one-stop designation for all your packaging needs.